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Love this article Ruth, it does resonate with me, as I am fortunate to work with women going through divorce and selling their businesses of late too, I see this shift, albeit slowly, to more women being empowered by money.

Post divorce it is wonderful to see women learning, becoming interested and engaged in money matters and future planning.

We need to keep educating and empowering, (could be the title for a talk I am delivering on IWD next year) Lou x

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I thought it might Lou. I too see a slow evolution…but not fast enough and being led by too few…keep up your fab work, and that talk for the IWD sounds spot on! Look forward to hearing it ! Rx

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Ruth

Loved this post and it really resonates with me. Takes me back to the early 90's when myself and my female Marketing Director managed to persuade Scottish Equitable to initiate an initiative for IFA's to focus on Marketing Financial Services to Women - revolutionary to the men at the time but just common sense to Shona and myself. We even won a Money Marketing award at the time .

Sadly nearly thirty years later the industry seems to me not to have understood what we were trying to explain to them .... unsurprisingly you don't . The observations you made are correct and whoever gets this right will make a massive impact to inter - gender wealth transfer ...

I am not sure f you want to take this challenge on but i'd back you to the hilt ... if you mirror this with Buy Women Built , Invest in Women and all the other beating the drum initiatives looking to tackle the gender bias that women face perhaps i was thirty years too early.

I am frustrated and impatient that more progress hasn't been made - what are we going to do about it ....?

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Gosh you were ahead of your time Jane, no surprise there. Yep, little has changed over this time…but I do observe some really strong female leaders emerging within FS to help make this change. Let’s chat more post my travels ☀️x

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Agreed 😊

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